{"id":4451,"date":"2023-06-30T21:04:17","date_gmt":"2023-06-30T21:04:17","guid":{"rendered":"https:\/\/goairmart.com\/articles\/?page_id=4451"},"modified":"2023-07-26T17:39:13","modified_gmt":"2023-07-26T17:39:13","slug":"yang-kee-trading-vegan-foods","status":"publish","type":"page","link":"https:\/\/goairmart.com\/articles\/yang-kee-trading-vegan-foods\/","title":{"rendered":"Yang Kee Trading Vegan Foods"},"content":{"rendered":"\n

After nearly two decades of offline business, Yang Kee Trading<\/a> is finally getting the e-commerce treatment, thanks to marketing maven Michelle Yang. Like many Airmart shops, Yang Kee Trading is a Chinese-owned family business. <\/p>\n\n\n\n

Michelle’s parents started Yang Kee Trading in 2004 to bring vegetarian Taiwanese foods to the San Francisco Bay Area. They’ve been a major supplier of frozen foods and dried snacks like imitation pork floss to local Asian grocery stores ever since.<\/p>\n\n\n\n

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“Vegetarian and vegan foods have been a big part of Asian cuisine for a very long time,” Michelle explained. “Many Asian foods just happen to be vegetarian or vegan by nature. But we really only see Western vegan products in stores.” <\/p>\n\n\n\n

There are a few competitors out there, but Michelle says no business provides customer service quite like her family’s. ” My dad is super diligent and hands-on. He’s always had us place our products on the store shelves ourselves, and he is constantly checking the inventory at stores.”<\/p>\n\n\n\n

The affinity for vegan and vegetarian products comes from a long family history of health-consciousness. Michelle’s grandmother was a Chinese herbal doctor, and her mother is “vegan-ish.” “We only sell products we would eat ourselves,” Michelle shared. “We never sell anything with ingredients that you’d need a chemistry degree to understand.”<\/p>\n\n\n\n

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Though Yang Kee Trading started when she was quite young, Michelle has always played a key role in the family business.<\/p>\n\n\n\n

“As many children of immigrants will know, when your parents start a business, you become a part of it,” Michelle said. “I was the IT department, their business lawyer, you name it.”<\/p>\n\n\n\n

Growing up, Michelle spent many weekends hosting product demos in grocery stores. When she went off to college, she stepped away from the family business to pursue her marketing career. <\/p>\n\n\n\n

In 2022, she realized that as successful as Yang Kee Trading was, the business had zero online presence to speak of. She decided to change that by setting up a Shopify store.<\/p>\n\n\n\n

The shop went unshared for months but to Michelle’s surprise, still received a handful of orders. Then, earlier this year, Michelle launched a few ads that brought in a steady stream of orders. E-commerce was looking promising, so Michelle left her full-time job to put more energy into the family business.<\/p>\n\n\n\n

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When Airmart reached out, she was quick to sign up. “I’m always happy to support other Asian businesses,” she said. “The platform is super straightforward to use, too.”<\/p>\n\n\n\n

Michelle appreciates the free tier of Airmart’s services as well. “We need to lower the entry cost of starting a business, especially for Asian and other immigrant-owned businesses.”<\/p>\n\n\n\n

Michelle looks forward to adding more products to the Airmart shop<\/a> and scaling the business now that it’s online. “My parents have never hired anyone, they’ve always done things themselves. I want to add employees but still maintain our quality and the family business feel.”<\/p>\n\n\n\n

Bring your family food business online with Airmart.<\/p>\n\n\n\n

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Start selling<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

After nearly two decades of offline business, Yang Kee Trading is finally getting the e-commerce treatment, thanks to marketing maven Michelle Yang. Like many Airmart shops, Yang Kee Trading is a Chinese-owned family business. Michelle’s parents started Yang Kee Trading in 2004 to bring vegetarian Taiwanese foods to the San Francisco Bay Area. They’ve been […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4451","page","type-page","status-publish","hentry"],"yoast_head":"\nYang Kee Trading Vegan Foods<\/title>\n<meta name=\"description\" content=\"Yang Kee Trading sells vegan and vegetarian snacks like vegan pork floss and other Asian foods on Airmart.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goairmart.com\/articles\/yang-kee-trading-vegan-foods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yang Kee Trading Vegan Foods\" \/>\n<meta property=\"og:description\" content=\"Yang Kee Trading sells vegan and vegetarian snacks like vegan 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