{"id":391,"date":"2023-01-30T20:12:43","date_gmt":"2023-01-30T20:12:43","guid":{"rendered":"https:\/\/goairmart.com\/articles\/?page_id=391"},"modified":"2023-01-30T20:12:43","modified_gmt":"2023-01-30T20:12:43","slug":"livestream-selling-for-your-online-shop","status":"publish","type":"page","link":"https:\/\/goairmart.com\/articles\/livestream-selling-for-your-online-shop\/","title":{"rendered":"Livestream Selling for Your Online Shop"},"content":{"rendered":"\n
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January 30, 2023<\/h6>\n\n\n\n

How to Offer Megaflash Deals with Airmart Livestream Selling<\/h2>\n\n\n\n

Sell out in seconds with this popular Chinese e-commerce tactic.<\/h5>\n\n\n\n
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by Kristen Pizzo | 3 min read<\/h6>\n<\/div>\n\n\n\n

Livestream selling is a growing trend in Chinese e-commerce. In fact, live commerce sales are projected to account for 19.4% of all retail e-commerce sales<\/a> in China in 2023. It’s about time for U.S. e-commerce to take notes.<\/p>\n<\/div>\n\n\n\n

Although the top livestreamed product<\/a> is apparel, fresh food is an up and coming category for live selling. Generate hype and sales for your products with Airmart’s livestream selling feature.<\/a><\/p>\n\n\n\n

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Via China Daily<\/figcaption><\/figure>\n\n\n\n

What is livestream selling?<\/h3>\n\n\n\n

During successful livestream sales, e-commerce shops sell a limited number of highly-desired items at an extremely low price to those who tune in for the live stream. There is a direct link to the online store in the livestream for instant purchasing. In China, these megaflash deals are called \u79d2\u6740, which translates literally to “kill in seconds,” like in a video game. These limited sales are a lot like Amazon’s lightning deals.<\/p>\n\n\n\n

Live selling is a great way to build hype, engage with customers, and make an event out of online sales. Livestream sales are like safe and virtual Black Friday events– there’s a sense of urgency for shoppers who show up hoping to snag the best deals. Customers can comment, react, and ask questions in real time during the live sale.<\/p>\n\n\n\n

A livestream selling case study<\/h4>\n\n\n\n

Recently, Airmart merchant Seafood Online hosted a megaflash deal on Dungeness crabs<\/a> for Chinese New Year that garnered 100 orders in just one hour.<\/p>\n\n\n\n

Over 500 people tuned in for the Dungeness crab livestream sale in hopes of getting fresh crab for $5.99 a pound. During the one-hour livestream, Seafood Online also offered a 2 for $1 mega-flash deal to the fastest shoppers, and the limited stock sold out within seconds.<\/p>\n\n\n\n

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Seafood Online livestream sale<\/figcaption><\/figure>\n\n\n\n

How to host a livestream sale<\/h3>\n\n\n\n

You don’t need an influencer to host your livestream sale. Your best salesperson who is comfortable in front of the camera can do the livestream selling in-house. To sell via livestream, you will need:<\/p>\n\n\n\n