{"id":1500,"date":"2023-03-07T21:48:52","date_gmt":"2023-03-07T21:48:52","guid":{"rendered":"https:\/\/goairmart.com\/articles\/?page_id=1500"},"modified":"2024-01-09T20:14:58","modified_gmt":"2024-01-09T20:14:58","slug":"case-study-silicon-valley-celebrity-chef-lang","status":"publish","type":"page","link":"https:\/\/goairmart.com\/articles\/case-study-silicon-valley-celebrity-chef-lang\/","title":{"rendered":"Chef Lang Sushi Case Study"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There is no doubt that the pandemic has changed the way we work, even if we work for ourselves. This upheaval has even hit the restaurant industry, where ingenuity has been critical for survival. For some, like Chef Lang Sushi, the challenges of serving food during a pandemic have become opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2021, Chef Lang traded his usual workplace of swanky sushi bars for a ghost kitchen in Santa Clara, where he offers specialty rolls and&nbsp;<a href=\"https:\/\/group.goairmart.com\/c\/s\/31990\/creator\/9af2700b-f509-5b50-8e38-2ffdf9d8ab87\" target=\"_blank\" rel=\"noreferrer noopener\">sashimi for pickup and delivery.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lang has dedicated his culinary talents to Japanese cuisine since 2000, founding the Japanese Culinary Association in his home country of China in 2011. After moving to the San Francisco Bay Area in 2016, Chef Lang built a strong customer base as a sushi chef at Kyosho in Menlo Park and Ichizen in Millbrae.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/group.goairmart.com\/articles\/chef_lang.png\" alt=\"chef lang sushi mark zuckerberg\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Chef Lang Sushi&#8217;s experience with Airmart<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;I find Airmart one of the simplest platforms to use for chefs and buyers alike. I recommend it whenever I can. The team has been very responsive with all of my requests. Within 2 years, Airmart has quickly outpaced other online ordering tools.&#8221; <\/p>\n<cite>Chef Lang<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\">Easily take orders<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Chef Lang used Airmart to take orders from his existing community on WeChat, as well as the execs in Silicon Valley like Mark Zuckerberg.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Fast migration<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With his previous platform shutting down external ordering, Chef Lang was able to easily migrate their store to Airmart.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Small learning curve<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Chef Lang quickly learned to use Airmart without much of a learning curve. He recommends it to all chefs and buyers around him<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Word of Mouth Marketing: The Recipe for Success<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/group.goairmart.com\/articles\/chef_lang_02.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Preparing the sushi in the front of the house at restaurants allowed him to strike up conversations and exchange contact information with clientele. In Silicon Valley, those connections proved invaluable. Among Chef Lang\u2019s loyal fans is Meta (formerly Facebook) CEO Mark Zuckerberg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That following was one of his biggest assets when he decided to go solo in 2021 and sell sushi through WeChat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Making the transition from a home or restaurant chef to an entrepreneur isn\u2019t easy, even with a following like Lang\u2019s. For home chefs that don\u2019t have connections in the restaurant industry, having a social media or blog following that is already passionate about what you make will get your business off to a strong start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although he had high-profile customers ready to follow him as soon as he left the restaurants, Chef Lang\u2019s WeChat venture didn\u2019t take off right away. His formula for success consisted of more than just his two decades of kitchen experience. \u201cIt\u2019s tons of marketing, and a dash of luck,\u201d he said.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chef Lang Sushi Results with Airmart<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">0 downtime<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Airmart was extremely fast at responding to technical issues compared to other platforms like Saywee.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Fast growth<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In the 1.5 years since switching from to Airmart, Chef Lang has noted that the platform has grown tenfold.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quality Service: It&#8217;s All in the Software<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/group.goairmart.com\/articles\/chef_lang_03.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In April 2021, Lang switched to&nbsp;<a href=\"https:\/\/group.goairmart.com\/en\/welcome\" target=\"_blank\" rel=\"noreferrer noopener\">Airmart<\/a>, an online store and delivery service platform that streamlined everything for him and kept his business organized. The Airmart platform has helped Chef Lang to reach new customers outside of his bubble of former restaurant patrons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chef Lang\u2019s move to takeout-only sushi was a bold one. Sushi, which must be eaten within 4 hours, is a tricky cuisine to offer through delivery. Freshness is a top priority for Lang, and the beautiful presentation of his sushi is part of the dining experience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Airmart is made for <a href=\"https:\/\/goairmart.com\/articles\/chefs-on-airmart\/\" target=\"_blank\" rel=\"noreferrer noopener\">chefs<\/a> like Lang, whose delicacies are a labor of love and need not be delivered on-demand like fast food. Lang appreciates the way the\u00a0<a href=\"https:\/\/group.goairmart.com\/en\/welcome\" target=\"_blank\" rel=\"noreferrer noopener\">Airmart<\/a>\u00a0team handles temperature-sensitive and delicate items with care, which is not always a guarantee with other apps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building Community Around Food<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/group.goairmart.com\/articles\/chef_lang_04.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Chef Lang\u2019s sushi business thrives because of the community he has cultivated. He acknowledges that breaking out on your own in the restaurant industry isn\u2019t for everyone, but encourages independent bakers and chefs who can tap into their networks to try it out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although Lang is no longer chatting up tech execs over sushi and drinks, the relationships he builds through his work are still his favorite part of the job.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;When I was entering the restaurant business, it wasn\u2019t just to make money\u2013 it would feel empty if it was just for the money. I do this to connect with people through food.&#8221;<\/p><cite>Chef Lang<\/cite><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size aligncenter\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);font-style:normal;font-weight:600\"><a class=\"wp-block-button__link has-base-color has-text-color has-background wp-element-button\" href=\"https:\/\/shop.goairmart.com\/en\/welcome\/signup?utm_source=wordpress&amp;utm_medium=cheflang\" style=\"border-radius:40px;background-color:#6fc16d\" target=\"_blank\" rel=\"noreferrer noopener\">Open a shop<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There is no doubt that the pandemic has changed the way we work, even if we work for ourselves. This upheaval has even hit the restaurant industry, where ingenuity has been critical for survival. For some, like Chef Lang Sushi, the challenges of serving food during a pandemic have become opportunities. In 2021, Chef Lang [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1500","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chef Lang Sushi Case Study<\/title>\n<meta name=\"description\" content=\"How Chef Lang sushi uses Airmart to sell directly to customers with pickup and delivery from a ghost kitchen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goairmart.com\/articles\/case-study-silicon-valley-celebrity-chef-lang\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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