Succulent Business: How to Start a Succulent Nursery

Many merchants sell flowers and plants on Airmart, making it the perfect place to start your succulent business. Here’s why selling wholesale succulents is a great idea:

succulent business

Succulents have been everywhere for the last several years and lifestyle experts don’t see that changing anytime soon. The popularity of these cute plants was bolstered by the pandemic when many Americans got into houseplant keeping as a hobby. The low-maintenance plants are perfect starter babies for first-time plant parents, which means they are an excellent gift for anyone and everyone.

Succulents come in a variety of shapes, colors, and sizes. No matter the home decor, these resilient plants make an aesthetically-pleasing addition to desks, bookshelves, bedside tables, and window sills.

Your succulent business will stay busy all year long. Start selling wholesale succulents online with Airmart.

What to sell in your succulent business

You want your succulent business to be unique, but you also want to cater to the needs of your customers by selling the most popular succulent varieties. Here are some of the top succulent types:

  • String of pearls
  • Echeveria
  • Jade plant
  • Zebra plant
  • Snake plant
  • Aloe vera
  • Blue chalk sticks
  • Hens and chicks
  • Moonstones
  • Jelly bean plant
  • Monkey’s tail
succulent business online shop

Propagating succulents to sell

It’s quite easy to start propagating succulents. You can grow these plants from seeds, but it is much simpler to learn how to grow succulents from cuttings.

For succulent propagation, you will need a starter succulent (or a dozen) from which to cut leaves. Once the leaves are cut, allow them to dry out completely so they can start growing roots. After the roots have grown, plant them in well-draining soil or cactus compost. If you are growing the succulents in containers, ceramic pots are best. You can use terra cotta pots as long as you are not in a hot, dry climate because this material lets in more air. For best results, use pots with drainage holes.

Succulents can thrive indoors or outdoors, but keep in mind that colorful succulents will need more light. A lack of lighting will leave succulents pale and less vibrant.

Succulents only need to be watered sparingly throughout the spring and summer. During the fall and winter, you won’t need to water the plants at all. Overwatering will cause succulents to rot.

propagating succulents to sell

Pricing succulents

Selling succulents wholesale means your prices will be lower than retail prices. This is because stores will be purchasing large quantities from you to resell. That being said, you should still factor in your time and cost of supplies when pricing your succulents. For a succulent pricing ballpark, check out Mountain Crest Gardens or your local nurseries that also sell wholesale.

Ideas for succulent business names

If you need help coming up with succulent business names, try Airmart’s AI writing tool. It can act as a succulent business name generator and help you brainstorm some creative names for your succulent nursery.

Shipping succulents

To ship succulents, stop watering 4-5 days before the shipping date. If you are selling them in soil, be sure to secure the soil in the pot. Wrap the succulent in tissue paper or newspaper and place it in a strong corrugated cardboard box. Fill in any empty space in the box with bubble wrap, newspaper, or packing peanuts to prevent movement during shipping.

wholesale succulents

Selling succulents wholesale

You can sell succulents wholesale to grocery stores, nurseries, outdoor supply stores, plant shops, home and furniture stores, and boutiques. Connect with wholesale customers through Airmart’s Reseller Network. You can even create individual Airmart shops for each customer with personalized options and pricing.