In recent years, TikTok has emerged as a powerful platform for digital content creators. With its surge in popularity, understanding the dynamics of this platform has become paramount for attracting, engaging and maximizing your audience. Central to this understanding is knowing the best times to post TikTok videos in order to maximize your video reach and engagement rates.
Why Timing Matters?
The timing of your post is crucial as it determines the visibility and engagement your post achieves. The TikTok algorithm prefers and promotes videos that get immediate engagement on posting. If your followers are active when you post, you boost the chances of getting more likes, shares, and comments early on, making it more likely your video will be shown to a larger audience.
Consider the Time Zone
Before discussing the specifics about the best times to post on TikTok, consider the influence of time zones. If your target audience is worldwide, it is challenging to find a time that suits all. However, if you know where the majority of your audience is based, you can cater to their time zone. For instance, if the majority of your followers are from the US, select the time zone – Eastern Standard Time or Pacific Standard Time, because the US audience makes up a significant percentage of TikTok’s user base.
The Indigenous Timing Metrics
Once you’ve figured out the geographical location, you’ll need to consider indigenous timing metrics to infer the supposed best times to post on TikTok. Here we acknowledge the generic lifestyle of an average person that includes work or school schedules, lunch breaks and evening relaxation times. With these in mind, some of the most common engagement times usually occur when people have downtime, tend to scroll through their phones like early mornings before the start of the day, lunch hours and evenings.
TikTok Pro – Analytic Insight
TikTok provides a solution for a more precise and personalized approach through its TikTok Pro Account option. With the Pro Account, you can access your followers’ activity feature, showing when your followers are most active on each day of the week. You can navigate through this feature to identify the best times to post on TikTok specific to your audience.
General Best Times to Post on TikTok
Several studies have been conducted to analyze TikTok user behaviors. According to a study by Influencer Marketing Hub, the global best times to post on TikTok are 6 am to 10 am and 7 pm to 11 pm in Eastern Standard Time.
However, based on a comprehensive analysis, here’s a basic structure of the best times to post TikTok content for each day:
Monday: 6 AM, 10 AM, 10 PM
Tuesday: 2 AM, 4 AM, 9 AM
Wednesday: 7 AM, 8 AM, 11 PM
Thursday: 9 AM, 12 PM, 7 PM
Friday: 5 AM, 1 PM, 3 PM
Saturday: 11 AM, 7 PM, 8 PM
Sunday: 7 AM, 8 AM, 4 PM
These timings act as a guideline and do not guarantee higher engagement. For better results, combine these generic best times with your personalized best times using the Pro Account feature.
Regularly Re-evaluate Your Strategy
User behavior changes over time, so it’s important to regularly analyze the timing implications and modify your posting schedule accordingly. Keep monitoring your analytics, check when your followers are online, which content performs better at what time, and adapt your strategy.
Bottom Line
While figuring out the best times to post on TikTok involves a lot of factors, it is crucial for amplifying your engagement rates. Leverage the power of your personal analytics from a Pro Account to fine-tune your posting schedule alongside utilizing the general directives to add power to your postings. With consistent efforts and flexibility to adapt to changes, you can optimally tap into the full potential of your TikTok engagement, making every post count.