My journey from startup to success can only be attributed to hard work, agility, and adopting a learning attitude. Today, I stand successful, renowned for selling my food-related products on an e-commerce platform. However, the foundation of my success traces its roots back to the rich knowledge I gained from the best social media food videos of 2018. These video tutorials served as my stepping stone to understand the hottest food trends and consumer behavior.
Rolling back to early 2018, I started my entrepreneurial journey with nothing but my inherent passion for food and a minuscule investment. I aimed to establish a promising e-commerce food business but remained uncertain about where to begin. I understood that I needed a closer insight into the market trends, consumer preferences, and, very importantly, digital marketing strategies. It was exactly then when I found my silver lining – the best social media food videos of 2018.
These videos, loved and shared by millions around the world, served as an ideal platform to comprehend the ongoing trends in the food industry. They not only encapsulated a breadth and depth of food recipes but also highlighted the art of food presentation, which is a significant aspect of selling on e-commerce platforms. Leveraging these insights, I commenced my entrepreneurial journey by selling visually-appealing, mouth-watering food products that catered to contemporary tastes and preferences.
From the best social media food videos of 2018, I learned that consumers sought uniqueness and quality in food products they purchased online. Inspired by this, I began to innovate in my kitchen and introduced a unique range of food products that created an allure in the online market. I also made sure to pay attention to ingredient quality, understanding that consumers equate high-quality ingredients to a premium experience.
One of the significant lessons I learned from these videos is the importance of interactive presentation and photography. I have bought unforgettable latte art from @barista_brian and sumptuous sourdough from @bakerp_ because their images and videos left an impression on me. Paying heed to this, I integrated high-quality images and engaging short video clips for every product I sold.
Search Engine Optimization (SEO) was another significant learning from these food videos that helped me increase the visibility of my products on the e-commerce platform. By optimizing the product descriptions with relevant keywords and phrases, my products began appearing in the top search results, thus increasing product exposure and sales.
I also noticed that stars of the best social media food videos of 2018 were not just chef extraordinaires but also influencers with huge fan bases. Influencer marketing was a new terrain for me. Integrating this strategy into my marketing mix allowed my products to gain exposure beyond my customer base.
Eventually, the results started showing. My sales began to increase and positive customer reviews multiplied. The repeated customers were a constant motivation for me, suggesting I was on the right path. However, success didn’t make me complacent. Instead, it instilled in me a new urge to stay updated with the ongoing trends and to keep enriching my knowledge with the new cooking methods, presentation techniques, and marketing strategies these food videos taught.
In retrospect, my entrepreneurial journey has been a roller-coaster ride, full of challenges and learnings. However, the best social media food videos of 2018 have been consistent supporters, guiding me throughout. Today, as I revel in my success, I understand that the adaptability to learn, grow, and adopt new ways is the cornerstone of a successful business in the dynamic e-commerce world.
Through this article, I urge all aspiring entrepreneurs to take inspiration from every resource available. Your road from startup to success needs to be paved with consistent learning and innovative execution. The best social media food videos of 2018 demonstrated to me that success comes to those who are determined to learn and evolve. Perhaps, they could do the same to you!