Whether you’re a small business, an established brand, or an aspiring social media influencer, TikTok has become an undisputed social media titan that holds immense potential for content visibility and customer reach. With the right content delivery, time optimization, as well as creativity, TikTok can provide a huge boost for your online engagement. Today, we’ll discuss the best time to post on TikTok on Thursday, and how this can help you boost engagement.
Engagement on social media varies depending on several factors. One of these factors is the concept of posting time. The posting time on TikTok or any social media platform is crucial in determining the number of views, likes, shares, and comments a post might receive. There are specific days and hours when most TikTok users are active, thus making it the best time to post. In this case, we’ll focus on the best time to post on TikTok Thursday.
Why Thursday?
Just like television programming, the day of the week you post your content on TikTok can influence its visibility and engagement rate. TikTok experiences heavy traffic during the weekdays, with Thursday being a day when many users are largely active. Posting on a Thursday increases the chances for your content to get more views leading to higher interaction and engagement.
Now you may be asking, “But what’s the best time to post on TikTok Thursday?” The answer to that isn’t absolute, as it can depend on your audience’s location, daily activities, and time zone. However, through studies and research, we’ve found that certain hours on Thursdays generally get higher audience activity.
Peak Audience Activity Time
Based on several pieces of research and analytical studies, the peak activity time on TikTok on a Thursday typically falls between 6 AM to 10 AM, and 7 PM to 11 PM (Eastern Standard Time).
Morning time sees a surge in activity as most people tend to check their social media after waking up, and before starting off their professional or educational day. Additionally, posts uploaded in the morning time have the entire day to gain traction.
The second time frame in the evening marks the end of the regular work or school day. This is when most users have extra leisure time during which they can freely browse TikTok.
However, these time frames are not rigid. The best time to post on TikTok Thursday might fluctuate depending on your target audience. For example, if your target audience includes students, the ideal posting time would be when they’re either on a break or done with classes for the day.
Adapting to Audience Time Zone
Another important aspect to consider is the geographical location and time zones of your target audience. If majority of your followers reside in different parts of the world, you’d need to adjust your posting time accordingly to match their activity or wake-up times.
Utilizing TikTok’s Analytics
TikTok provides an ‘Analytics’ option for pro accounts which gives valuable insights about your account’s reach, follower count, and their engagement patterns. Utilizing this feature can help you identify when your unique audience is most active, helping you further optimize your posting schedule for enhanced engagement.
Customizing your content creation and delivery strategy by considering the best time to post on TikTok Thursday is an effective measure to ensure your content’s maximum visibility and engagement. As highlighted, doing so requires analysis of TikTok’s peak activity times, careful attention to your target audience’s activities, and appropriate adjustment to their time zones.
While it can be a bit challenging initially, finding the right balance will gradually lead to improved engagement, and ultimately, growth, as more users come across your posts. After all, producing high-quality content is one aspect, making sure it reaches your audience is another.
In conclusion, whether you’re just starting on TikTok or seeking to increase engagement on your existing account, considering the timing of your posts – especially on high-traffic days like Thursdays – can make a significant difference. Investing time, effort, and strategic planning in your TikTok content delivery can take you a long way in enhancing your online engagement and reach.