With the popularity of Instagram Reels and TikTok, it’s easy to see that video is king when it comes to social media. But could video also be the future of e-commerce?
In China, livestreaming is a successful e-commerce sales tactic where shops film product demos or tastings and offer a limited-time flash sale for the livestream viewers. Livestreaming is an interactive, engaging way to showcase products and build hype for an online store. This tool is slowly gaining popularity in the U.S. and has been bringing in sales for many Airmart merchants.
Given the success of livestreaming, we decided to introduce evergreen video shops you can share again and again. Video shops aren’t new shops, they are simply videos that link directly to your existing Airmart shop.
Video shops offer an exciting way to introduce your shop to new customers and make the perfect first impression.
All you need to create a video shop is a vertical video that is 30 seconds or less and a published Airmart shop. If you have an account but have not yet created a shop, you can start making one directly from the video shop page. If you don’t currently have an Airmart account, you can sign up for an account here.
What makes a good video? The best videos for video shops meet these criteria:
- Vertically filmed (in portrait orientation)
- Run time of 30 seconds or less
- Filmed with a steady camera (a tripod can help!)
- Well-lit (Natural light, a ring light, or box lights all work well).
- Have clear, crisp sound
- Feature movement of some kind
What should you film for your video shop?
Here are some ideas for what to film for your video shop:
- A tour of your shop, kitchen, or farm
- Baking, cooking, or farming action
- A 360-degree view of a popular dish
Where should you share your video shop?
You can share your video shop on Instagram, Facebook, Pinterest, Whatsapp, WeChat, Twitter, Little Red Book and anywhere else you can post a link.
Here are some examples of video shops.
Farm Video Shop
Home Chef Video Shop
Bakery Video Shop
Create your own video shop and show off your Airmart store.
If you do not yet have an Airmart shop, sign up below.