In the bustling world of entrepreneurship, I found myself swept up on the fast-paced tides of managing my e-commerce platform, constantly monitoring patterns and performance. I had to strive for perfection each day. My exposure to technological tools and excess junk food was escalating, causing a downturn in my productivity, ultimately affecting my business performance. And then I discovered the wonders of fasting social media and junk food.
Plagued by this uncontrollable urge to sneak in some quick bites of junk foods and incessantly check social media notifications, it dawned upon me that these distracting elements were the real culprits hampering my work performance. I knew I had to do something. That’s when I bumped onto the concept of “fasting” in relevance not only to food but also to social media.
Some of you might have a minute understanding of fasting from a dietary perspective. It’s commonly perceived as a tool for weight loss or spiritual practice. However, fasting from junk food and social media entails a significant break from these often unhealthy habits.
Understanding the deleterious impacts of junk food on physical health is commonplace. Still, what most entrepreneurs overlook is the severe impact it can have on their mental health and business output. High-sugar, high-fat foods cause fluctuations in blood sugar levels leading to inconsistent energy levels throughout the day. Imagine trying to devise a pinpoint digital marketing strategy for your e-commerce business, momentarily powered by an energy drink or a candy bar, and the next moment, slumped in front of your screen due to an energy crash.
In my case, fasting from junk food entailed totally eradicating it from my daily intake. Instead, I filled my diet with nutritious foods that provided me with consistent energy throughout the day. As I transitioned, the frequent energy crashes and inconsistent productivity began to fade, leading to remarkably increased efficiency in managing my e-commerce platform.
Parallel to the harmful consumption of junk food, the consistent consumption of social media, I discovered, is equally perilous for business performance. While social media is a powerful tool for reaching a broad audience for your e-commerce business, it’s essential to establish a healthy balance.
When you are selling online, keeping an eye on social media trends and customer behavior becomes a necessary task. However, it doesn’t need to consume all your time and attention. Overconsumption can fester stress, destroy focus, affect mental health, and productivity. It was an arduous task of identifying this thin line between using and abusing these platforms.
Fasting social media for me meant scheduled breaks, limited usage hours, and complete avoidance during work hours unless necessary for business. Uninstalling social media apps from my phone and using website blockers were my go-to solutions. The objective was to minimise distractions, enabling more concentration on core business operations.
Embracing fasting social media and junk food wasn’t easy; it demanded willpower, but the rewards were impressive. My attentiveness and work output skyrocketed, and the quality of my decision making improved. Consequently, the performance of my e-commerce business started to improve. The revenues started growing, customer interaction became more personal and satisfying, and I saw a distinct reduction in errors and correction times.
My entrepreneurial journey with fasting social media and junk food has taught me that the first step towards boosting business performance is to improve oneself. Because ultimately, your business mirrors your habits, actions, and choices. Saying no to unnecessary junk food fueled my body with the needed energy to run the business and fasting from the incessant influx of social media, enabled me to focus on my work, resulting in measurable benefits.
I believe that a blend of good physical health and a focused mind is the key to running a flourishing business. As entrepreneurs, we must recognize these small yet impactful elements and manage them strategically for significant results. Now, I encourage every entrepreneur to take a step back, identify the habits affecting their business performance and address them strategically. Because the road to entrepreneurship should be about fasting the distractions and feasting on success.