Wix is a well-known platform for building websites, used by millions globally, spanning the spectrum from personal to business websites. But, the question still persists – is Wix a good website builder?
To answer this question meticulously, we will delve into an in-depth exploration of Wix’s features, evaluating the pros and cons that delineate it as a website building platform.
First, it’s crucial we understand the definition of a good website builder. Essentially, a good website builder should offer ease of use, flexibility, diversity in design options, SEO-friendly features, robust customer service, and a reasonable pricing model. Now, let’s scrutinize Wix based on these criteria.
Commencing with ease of use, Wix has a user-friendly interface that is easy to navigate, making it an excellent option for beginners. It uses a drag-and-drop format, which allows users to select components and move them around the page freely. For the benefit of novices, Wix provides a guided tour, also aid with unfamiliar navigational elements.
Flexibility is another area where Wix gains points. The platform offers both ADI (Artificial Design Intelligence) and Wix Editor. The ADI asks a series of questions and builds a website based on your answers, making it perfect for beginners or those in a hurry. The Wix Editor, on the other hand, gives more advanced users the freedom to build or modify their websites as they desire.
In the aspect of design diversity, Wix offers over 500 templates that users can choose from. These templates are aesthetically pleasing, modern, and are diversified across various categories, making it easy to find a design that matches your brand.
Unfortunately, once a template is selected and published, you cannot switch to another template without re-inserting your content. This is a primary Wix con as it restricts users who would like to revamp their websites after launch.
Wix also takes care of SEO-friendly features. It comes with an SEO Wiz that guides users through the process of improving their website’s visibility on search engines. However, professionals might find Wix SEO features a bit simplistic with no advanced options.
Customer service is one area where Wix shines. It has a comprehensive help center with articles covering nearly every topic. There are also video tutorials, along with phone and email support.
Now, let’s address the matter of cost. Wix offers a range of plans to cater to varied needs. There is a free version that comes with limited features and Wix-branded ads. The premium plans vary from $14 per month to $39 per month, each offering a different set of features.
Nonetheless, one major caveat remains. The multitude of artistic freedom via unstructured editing can lead to serious SEO drawbacks. You can drag elements anywhere on the page, disturbing the standard HTML markup flow, which could harm your SEO rankings.
In conclusion, the answer to the question, “Is Wix a good website builder?” largely depends on your specific needs and skills. Wix offers users the ability to create aesthetically pleasing, functional websites without needing in-depth knowledge of web design or coding. It has a strong customer service aspect and a range of pricing options making it an excellent choice for beginners or small businesses.
However, the inability to switch templates after publishing and potential SEO problems could deter some users, especially larger businesses or those with more website building experience. Hence, while Wix is a good website builder, it might not be the best choice for every user. It’s important to consider the nuances of your needs, and perhaps even test out Wix with a free site before purchasing a subscription.