In this digital age, mastering your social media strategy is crucial to marketing success, especially when it comes to the wildly popular app TikTok. As you plan your digital marketing strategies for 2023, a crucial factor to consider is the best time to post on TikTok.
TikTok has grown exponentially over the last few years, with over one billion users worldwide. It has eclipsed other popular social media platforms and offers a unique approach to online content sharing. As a result, it presents an unrivalled opportunity for businesses, influencers, and everyday users to connect with a global audience. However, to fully leverage its potential, you need to identify the optimum posting times, which can drastically influence the reach and engagement of your content. Hence, the question arises: What’s the best time to post on TikTok in 2023?
Understanding the TikTok Algorithm
Before delving into the specifics of timing your posts, it is critical to understand how the TikTok algorithm works. It is considered one of the most sophisticated algorithms which focuses on user behaviour, learning and adjusting according to individual user’s preferences. The content you interact with more will appear on your TikTok feed. While advanced algorithms may seem intimidating, they can be navigated by timing your posts efficiently.
So, when is the best time to post on TikTok in 2023?
Research carried out by Influencer Marketing Hub in 2022 indicates that the best time to post content on TikTok varies according to each day of the week. This data has remained pretty consistent over the years despite the app’s evolution, and it’s plausible to assume this trend will hold firm in 2023. However, adjusting your posting time according to your target audience’s habits will always yield the most robust results.
Time Zones Matter
Remember to consider different time zones if you have a global audience. The majority of TikTok users reside in the Eastern and Central United States, meaning following these time zones could work to your benefit. However, if your target audience is primarily located elsewhere, you should adjust accordingly.
Generally, weekdays between 6-10 AM and 7-11 PM CST are viewed as favorable posting times. CST is commonly used as a reference point because it accounts for both EST and PST users’ activity.
On the other hand, the weekend pattern varies with the best times generally being around 7-11 AM and 7-11 P.M CST. Essentially, the period before work and school, along with late evenings tend to garner the most activity.
Understanding Your Audience
Your audience’s behaviour can significantly impact the effectiveness of your TikTok marketing strategy. Therefore, understanding your audience and their platform activity is key. TikTok’s algorithm pays attention to what videos users stop to watch and which they skip, thus, it is crucial that your content appeals to your target audience.
Your analytics will help identify patterns and key times for your unique audience. Many successful TikTok marketers use their insights to optimize the timing of their posts by noticing when their followers are most active.
In conclusion, the best time to post on TikTok in 2023 will largely depend upon your audience’s behavior, their geographic location, and the type of content you are creating. Clever use of your analytics, understanding the algorithm, and identifying patterns will be critical to your success.
Remember that consistency and quality are as important as timing your posts well. So, along with planning your posting schedule, focus on creating engaging, unique content to win over the TikTok algorithm.
In combination, this knowledge of the best time to post on TikTok, understanding the algorithm, and creating high-quality, relevant content will boost engagement, increase your followership, and optimize your TikTok strategy for 2023.